B.Braun are a healthcare product manufacturer and reseller. We helped them to improve their sales effectiveness by developing an easy-to-use mobile solution for their global sales-force.
With over 3000 products, the B.Braun sales team have a lot of bulky and expensive printed materials to take to client meetings.
B.Braun saw opportunity to develop an iPad app to reduce the strain on their sales-team and give them access to all sales collateral. This included brochures, videos and presentations.
We developed an iPad app for B.Braun, allowing their sales-force to search and view their full range of sales materials during client visits. No more boot-full of brochures.
We included interactive demonstration videos, and the iPad app itself acts as an interactive guide allowing the salesman to walk the customer through their product and service benefits.
The app also allows the sales force to take orders and send them to the office before leaving the customer.
Key Technologies: iPad
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